---
title: Blog - Chu's wine | Cheng-Tao Chu
description: "I am a passionate entrepreneur / wine enthusiast. Prior to starting Chu's Wine, the only wine wholesaler which enables restaurants to offer premium wine selection at no cost, I was a Software Architect at Cubist (Point72) Investment ($91.3B AUM) where I lead the engineering initiatives to build the next generation of research/simulation/trading infrastructure for our intraday future trading strategies. Prior to Cubist, I headed various data infrastructure and machine learning initiatives at different companies including Tudor investment ($38.4B AUM), my own startup, Codecademy, Square, LinkedIn and Google where I had gain extremely in-depth yet diversified experience.\nBoth LinkedIn and Square have since IPO'ed . My 2006 paper published in the prestigious NIPS proceedings, \"Map-Reduce for Machine Learning on Multicore\", has received over 1,600 citations and is the basis of the open source Apache Mahout library.\n[Blog] ML in the valley: http://ml.posthaven.com\n[Open Source Project] EventHub: http://github.com/Codecademy/EventHub"
image: https://blog.chus.wine/hubfs/logo%20square.png
---

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# Premium Wine Program for Every Restaurant

[Book a Demo](https://meetings.hubspot.com/cheng-tao)

[![](https://blog.chus.wine/hubfs/AI-Generated%20Media/Images/Wine%20Menu%20Design%20Impact%20Restaurant%20Revenue%20And%20Customer%20Satisfaction-1.png)](https://blog.chus.wine/en/blog/your-wine-menu-is-costing-you-money-heres-how-to-fix-it)

## [Your Wine Menu Is Costing You Money — Here's How to Fix It](https://blog.chus.wine/en/blog/your-wine-menu-is-costing-you-money-heres-how-to-fix-it)

 Apr 6, 2026 12:51:47 AM

Most restaurant owners obsess over food costs, kitchen efficiency, and front-of-house ambiance. But ...

[Read more](https://blog.chus.wine/en/blog/your-wine-menu-is-costing-you-money-heres-how-to-fix-it)

[![](https://blog.chus.wine/hubfs/image_gen_ca3d2c99-01f4-4535-9d9c-0ef65d0521b4.png)](https://blog.chus.wine/en/blog/your-best-wines-arent-selling.-heres-why-and-what-to-do-about-it)

## [Your Best Wines Aren't Selling. Here's Why — and What to Do About It.](https://blog.chus.wine/en/blog/your-best-wines-arent-selling.-heres-why-and-what-to-do-about-it)

 Apr 5, 2026 10:52:52 PM

[Read more](https://blog.chus.wine/en/blog/your-best-wines-arent-selling.-heres-why-and-what-to-do-about-it)

[![](https://blog.chus.wine/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20bustling%20modern%20restaurant%20setting%20during%20the%20evening%20Warm%20ambient%20lighting%20casts%20a%20cozy%20glow%20over%20wooden%20tables%20adorned%20with%20mini-1.png)](https://blog.chus.wine/en/blog/why-your-btg-program-quietly-leaves-20-30-of-profit-on-the-table-and-how-to-fix-it)

## [Why Your BTG Program Quietly Leaves 20-30% of Profit on the Table - And How to Fix it](https://blog.chus.wine/en/blog/why-your-btg-program-quietly-leaves-20-30-of-profit-on-the-table-and-how-to-fix-it)

 Jan 31, 2026 8:26:16 PM

If you run a restaurant, chances are your by-the-glass (BTG) wine program feels… fine.

[Read more](https://blog.chus.wine/en/blog/why-your-btg-program-quietly-leaves-20-30-of-profit-on-the-table-and-how-to-fix-it)

[![](https://blog.chus.wine/hubfs/image_fx_%20(1).jpg)](https://blog.chus.wine/en/blog/chus-wine-the-perfect-partner-for-restaurants-wine-program)

## [Chu's Wine: Build Your Award Winning Wine Program FREE](https://blog.chus.wine/en/blog/chus-wine-the-perfect-partner-for-restaurants-wine-program)

 Jan 22, 2025 3:13:23 PM

In the bustling world of hospitality, restaurant owners and general managers are always on the looko...

[Read more](https://blog.chus.wine/en/blog/chus-wine-the-perfect-partner-for-restaurants-wine-program)

[![](https://blog.chus.wine/hubfs/AdobeStock_215782559.jpeg)](https://blog.chus.wine/en/blog/2-pillars-of-a-successful-wine-program)

## [Maximizing Revenue: 2 Pillars of a Successful Wine Program](https://blog.chus.wine/en/blog/2-pillars-of-a-successful-wine-program)

 Mar 4, 2024 4:36:49 AM

Creating a successful wine program for your restaurant is not just about stocking up on expensive bo...

[Read more](https://blog.chus.wine/en/blog/2-pillars-of-a-successful-wine-program)

[![](https://blog.chus.wine/hubfs/AdobeStock_266271787.jpeg)](https://blog.chus.wine/en/blog/chus-wine-revolutionizing-the-restaurant-industry-with-on-demand-wine-delivery)

## [Chu's Wine: Revolutionizing the Restaurant Industry with On-Demand Wine Delivery](https://blog.chus.wine/en/blog/chus-wine-revolutionizing-the-restaurant-industry-with-on-demand-wine-delivery)

 Mar 4, 2024 4:29:57 AM

Discover how Chu's Wine is transforming the restaurant industry with on-demand wine delivery and rev...

[Read more](https://blog.chus.wine/en/blog/chus-wine-revolutionizing-the-restaurant-industry-with-on-demand-wine-delivery)

[![](https://blog.chus.wine/hubfs/AdobeStock_561631693.jpeg)](https://blog.chus.wine/en/blog/optimizing-roi-own-cellar-vs-chus-wine)

## [Optimizing ROI: Own Cellar vs Chu's Wine](https://blog.chus.wine/en/blog/optimizing-roi-own-cellar-vs-chus-wine)

 Mar 3, 2024 6:17:18 PM

Learn how to compare the return on investment of maintaining your own premium wine inventory versus ...

[Read more](https://blog.chus.wine/en/blog/optimizing-roi-own-cellar-vs-chus-wine)

[![](https://blog.chus.wine/hubfs/AdobeStock_258794278.jpeg)](https://blog.chus.wine/en/blog/blog/maximizing-revenue-the-importance-of-offering-premium-wines)

## [Maximizing Revenue: The Importance of Offering Premium Wines](https://blog.chus.wine/en/blog/blog/maximizing-revenue-the-importance-of-offering-premium-wines)

 Mar 2, 2024 2:41:00 PM

Discover the impact of premium wine selection on restaurant revenue and customer satisfaction.

[Read more](https://blog.chus.wine/en/blog/blog/maximizing-revenue-the-importance-of-offering-premium-wines)

[![](https://blog.chus.wine/hubfs/vecteezy_putting-money-coins-into-piggy-saving-money-concept-saving_1997406.jpg)](https://blog.chus.wine/en/blog/crafting-a-stellar-wine-list-the-investment-behind-premium-wines)

## [Crafting a Stellar Wine List: The Investment Behind Premium Wines](https://blog.chus.wine/en/blog/crafting-a-stellar-wine-list-the-investment-behind-premium-wines)

 Mar 2, 2024 2:38:21 PM

Crafting a stellar wine list requires a significant investment, both in terms of cash and staffing. ...

[Read more](https://blog.chus.wine/en/blog/crafting-a-stellar-wine-list-the-investment-behind-premium-wines)

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